Dyson has spent decades reinventing ordinary household products, from vacuum cleaners and fans to hair dryers and styling tools. Now, the British engineering company is coming for your bathroom sink.
Dyson has officially unveiled the Dyson CameraJet, a $499.99 electric toothbrush that uses a tiny camera, machine learning and a precision jet of mouth rinse to identify the spaces between your teeth and automatically “floss” them while you brush.
Yes, your toothbrush now has a camera.
And yes, it uses AI.
Dyson’s CameraJet Is More Than an Electric Toothbrush
The CameraJet represents Dyson’s first major move into oral care, and the company isn’t entering quietly.
At the center of the toothbrush is a 100,000-pixel macro camera that looks inside the mouth while someone brushes. Dyson’s proprietary Gap Optical Targeting system analyzes 28 images every second and uses machine learning to locate the gaps between teeth.
Once the system identifies a gap, the toothbrush automatically fires a targeted, cone-shaped burst of mouth rinse between the teeth.
In other words, Dyson wants brushing and flossing to happen at the same time.
The CameraJet costs $499.99, putting it firmly at the luxury end of the electric-toothbrush market.
AI Is Watching Where You Brush
The camera isn’t simply there so users can look inside their mouths.
It provides the visual information needed for Dyson’s machine-learning system to determine where the spaces between teeth are located.
According to Dyson, the system identifies interdental gaps in real time and triggers the mouth-rinse jet precisely where it’s needed. The company says the CameraJet resulted from six years of research, development and engineering.
The technology reportedly relies on an algorithm trained using 470,000 dental images.
That makes the CameraJet another example of AI moving beyond computers and smartphones and into everyday consumer products.
You Can Actually Watch Inside Your Mouth
Things get even more futuristic when you connect the toothbrush to the MyDyson app.
Users can view a live feed from inside their mouths while brushing. The app can also provide guided cleaning, coverage information and data about brushing habits.
The obvious question is privacy.
Dyson says images captured by the CameraJet are not stored or shared. According to the company, images viewed through the app are immediately deleted, and neither Dyson nor third parties can access them.
That’s an important distinction when we’re talking about putting a connected camera inside someone’s mouth twice a day.
Dyson Also Reinvented the Toothbrush Motor
Dyson didn’t stop with the camera.
The CameraJet uses what the company calls variable sonic oscillation, which is designed to keep the bristles moving instead of allowing them to stall when pressure increases.
Dyson claims the technology can remove up to 69% more plaque than market-leading electric toothbrushes under its stated laboratory testing conditions.
The brush also offers multiple intensity settings, including a gentler mode for sensitive teeth and gums.
Meanwhile, its integrated liquid-flossing system uses a 12.5ml “anti-gravity” tank, designed to maintain fluid delivery even as users move and rotate the toothbrush around their mouths.
There’s Even a Dock That Refills It
When you’re paying nearly $500 for a toothbrush, apparently plugging it into a normal charger isn’t enough.
The CameraJet comes with a docking system that handles charging and refilling the mouth-rinse reservoir.
Dyson has also developed its own low-foaming toothpaste and mouth rinse. The formulas are designed to help the CameraJet’s camera maintain a clear view while someone brushes, although the toothbrush can work with other dental products.
RFID technology in the brush heads can also track usage and remind owners when it’s time for a replacement.
But $500 for a Toothbrush?
That’s going to be the biggest question surrounding CameraJet.
There are already excellent electric toothbrushes available for a fraction of the price. Water flossers are widely available, too.
Dyson’s argument is essentially that CameraJet combines several products and technologies into one system: an electric toothbrush, liquid flosser, intraoral camera, brushing coach and connected oral-health tracker.
Whether consumers think that combination is worth $499.99 remains to be seen.
Then again, we’ve watched Dyson do this before.
The company transformed the humble vacuum cleaner into a premium technology product and later convinced millions of consumers to spend hundreds of dollars on hair dryers and styling tools.
Now Dyson appears to be betting it can do the same thing with the toothbrush.
AI Is Moving Into Everything
The bigger story may not be the toothbrush itself.
It’s where consumer technology is heading.
Artificial intelligence is quickly becoming embedded in cameras, cars, appliances, wearables, phones and health devices. CameraJet shows how AI could increasingly disappear into products we don’t traditionally think of as computers.
You don’t necessarily need to “use AI.”
Your toothbrush might simply use it for you.
And Dyson’s latest invention may be one of the strangest — and most interesting — examples yet.
The question is simple:
Would you pay $500 for an AI toothbrush that can see inside your mouth and floss your teeth while you brush?
