Nike Said No. So Olivier Bernhard Built On — and Now Kylian Mbappé Is Joining the Brand
The Swiss running company that began with pieces of garden hose glued to a shoe is making its biggest move yet: entering global football with Kylian…
sports business
LIV Golf Files for Bankruptcy as Saudi-Backed League Faces Fight for Survival
LIV Golf has filed for Chapter 11 bankruptcy protection, marking a dramatic new chapter for the Saudi-backed league that spent billions reshaping professional golf. LIV Golf Incorporated and several affiliates…
Nike Is Reportedly Exploring a Major Formula 1 Deal — and It Could Shake Up F1’s Apparel Business
The sportswear giant is reportedly studying a commercial partnership with Formula 1 as the championship’s global popularity continues to surge. No agreement has been announced, but Nike’s potential arrival could…
Los Angeles Lakers Sold Again: Josh Kushner and Bob Iger Strike Reported $12.5 Billion Deal
The Los Angeles Lakers are changing hands again — and this time the price tag is even more staggering. Josh Kushner and former Disney CEO Bob Iger have agreed to…
Jeff Bezos Consortium Nears Deal for Major Liverpool FC Stake at $6 Billion Valuation
Amazon founder Jeff Bezos is reportedly part of a billionaire-backed consortium nearing an agreement to acquire roughly one-third of Liverpool Football Club, a transaction that would value the Premier League…
Vinod Khosla Buys Seattle Seahawks for Record $9.6 Billion, Resetting the NFL Ownership Market
The NFL has a new blockbuster owner. Silicon Valley billionaire and venture capitalist Vinod Khosla has agreed to purchase the Seattle Seahawks from the estate of late Microsoft co-founder Paul Allen in a deal valued at…
Rocket Classic’s Future in Doubt as Rocket Ends Sponsorship After 2026
The PGA Tour’s Detroit stop may be entering its final chapter. Rocket announced it will conclude its title sponsorship of the Rocket Classic following the 2026 tournament, ending a partnership…
Ice Cube’s BIG3 Basketball League Is Going Public in $290 Million Deal
Ice Cube’s vision for professional 3-on-3 basketball is reaching a major milestone. The BIG3 basketball league, founded by Ice Cube and entertainment executive Jeff Kwatinetz in 2017, plans to become…
Patrick Mahomes Reportedly Becomes First NFL Player Linked to a $500 Million Contract
The business of football continues to reach new heights, and once again Patrick Mahomes finds himself at the center of the conversation. According to multiple reports circulating across the sports…
Gucci Just Pulled Off One of the Wildest Moves in Formula 1 History
Luxury fashion and Formula 1 have been flirting for years. Now they’re officially moving in together. According to reports circulating across the motorsports and fashion worlds, Gucci is set to…
PGA Championship Prize Money Hits Record $20.5 Million — Here’s Why the Purse Keeps Exploding
The PGA Championship has officially crossed another financial milestone, announcing a staggering $20.5 million purse, the largest in tournament history. The winner will walk away with approximately $3.69 million, continuing a trend that has…
World Cup Final Tickets Listed for Millions as 2026 Tournament Approaches
The 2026 FIFA World Cup is only weeks away, yet ticket prices for the Final are already reaching levels that have stunned sports fans around the globe. On FIFA’s official…
LIV Golf Hits a Crossroads: New Leadership, New Strategy… and a Whole Lot of Questions
The golf world just got another jolt—and this one might be the biggest yet. After years of disruption, massive contracts, and global headlines, LIV Golf is officially entering a new era. But…
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