A Fire TV Stick 4K for $24.99, down from a $60 list price, is one of the first early Black Friday deals Amazon has put on the table. The Amazon Black Friday sale dates are official, and you don’t have to wait to start shopping. The company says its Black Friday Week and Cyber Monday events run Nov. 19 through Nov. 30, and an early deals hub is open right now.
What the Amazon Black Friday sale dates mean for your wallet
Here’s the thing: this is the biggest holiday spending window of the year, and Amazon wants you buying early and often. Thanksgiving is Nov. 26 and Black Friday is Nov. 27, so the event starts a full week before the turkey. It kicks off at 12:01 a.m. PT on Thursday, Nov. 19, according to 9to5Toys. That’s 3 a.m. Eastern, so night owls get first crack (and everyone else gets a very sleepy alarm).
Amazon says it is adding a few twists. For the first time, deals will drop twice on both Black Friday and Cyber Monday, at midnight and again at 8 a.m. PT. The company also says its “Today’s Big Deals” will carry savings of up to 60% off for the first time.
Those are Amazon’s own claims, however, and the company hasn’t published the price history behind them. Treat “up to” as the fine print it is. The Nasdaq’s recent AI-driven correction is also a good reminder to keep your holiday budget tight.
Amazon early Black Friday deals you can shop now
You can start before the official kickoff. The early sale hub is live, and MacRumors lists discounts by category:
- Smart home devices: up to 65% off
- TVs with Alexa: up to 35% off
- Toys: up to 40% off
- Home and kitchen: up to 30% off
Apple fans have options too. MacRumors reports AirPods Pro 3 at $199 (that’s $50 off) and the 128GB Wi-Fi iPad at $399.99. AirPods Max 2 is $449.99, Apple Watch Ultra 4 is $699.99, and the M6 Mac mini with 256GB is $779.
An AirTag 2 runs $23, in case your keys have a habit of vanishing.
If you want a cheap upgrade, start with the Fire TV Stick. 9to5Google also flags a Blink Mini 2K+ camera at $16. Those prices come from deal sites, not Amazon’s own announcement, so they can change or sell out.
The Amazon Black Friday dates clock is already ticking
9to5Google says the Fire TV Stick 4K price may end at midnight tonight, Nov. 10. We couldn’t confirm that deadline with Amazon directly, so treat it as a report, not a promise. If the Stick is on your list, buy it now rather than gamble.
Amazon’s own release also promises a separate “Haul-iday” event on its low-price Haul storefront, with $1 flash deals and millions of items under $10. If you’re shopping for gifts, our roundup of stocking stuffers under $25 shows what store prices look like.
Amazon isn’t alone. MacRumors notes that Best Buy is running its own early Black Friday sale at the same time. Competing sales mean you can compare prices before you buy, and a retailer’s price match may save you a second trip.
How to shop the Amazon Cyber Monday sale without getting played
Retailers love a countdown clock, because urgency sells. A few habits keep you ahead of it:
- Make a short list of what you’d buy at full price anyway.
- Check the price in two places before you click.
- Remember that Nov. 19 is still nine days away, so the early deals are a preview, not a deadline.
Next up are Nov. 19, when the official sale begins, and the double drops on Black Friday and Cyber Monday. Rival retailers haven’t shown their full hands yet.
Our advice: buy the early deals you’d have bought anyway, and let everything else wait until Nov. 27.
