Porsche just made a $6,000-plus coffee machine with a ducktail, and I’ll admit it: I want one. The automaker and Italian espresso maker La Marzocco have unveiled the Porsche 911 Carrera RS 2.7 collection, centered on a limited-edition Linea Micra espresso machine built around one of the most worshipped 911s ever made.
It’s the second time the two brands have teamed up, according to Porsche’s own newsroom. The collection premiered on October 29 at a launch event at the Porsche Museum in Zuffenhausen. Sales then opened on October 30.
What’s in the Porsche 911 Carrera RS 2.7 collection
The star is the Linea Micra, paired with a matching Pico coffee grinder. Porsche also lists handcrafted espresso and cappuccino cups.
Then there are 1:18-scale 911 Carrera RS 2.7 model cars, each with a miniature coffee machine of its own. Yes, a tiny espresso maker for your tiny Porsche.
There’s merch, too. Galerie Magazine reports hoodies, caps and socks. It also lists barista towels, coaster sets and coffee canisters (because a coaster without a racing pedigree is just a coaster).
The design details are the point
The designers dressed the machine like the car. According to Sprudge, there’s a “Carrera RS” script on the side. The knobs carry “RS” and “2.7” engravings, and a magnetic RS 2.7 badge sits on the body.
The cup rail takes its shape from the car’s famous ducktail spoiler, which dates to 1972. One more touch: a plaque that reads “One of 911,” per Yanko Design.
Three colorways are on offer, according to Acquire. They are Grand Prix White-Green, Tangerine-Black and Grand Prix White-Blue.
Here’s the thing: the Porsche Linea Micra price
In Europe, the Linea Micra costs \u20ac5,790 and the Pico grinder \u20ac1,550, Walter Magazin reports. The same outlet caps the white-green and orange-black versions at 911 units each. The white-blue version, however, is sold only in Germany and limited to 150 units.
US pricing is the open question. Porsche hasn’t confirmed a dollar figure, and outlets disagree.
Yanko Design reports $7,911 for the machine. Sprudge’s numbers, meanwhile, are simply currency conversions of the euro price. Check Porsche before you pull out a card.
For context, the 2024 version cost $6,555 to $6,949 in the US, before tax. That one was also limited to 911 units. It drew on the 911 Carrera RSR that won the 1973 Targa Florio.
Yanko Design estimates a regular Linea Micra runs about $3,900 to $4,500. So the Porsche badge carries a hefty premium, and the ducktail doesn’t come free.
Porsche knows how to charge for a badge. Its push to protect the 911 and fix its thin margins makes lifestyle products like this one look a lot less random.
Why the RS 2.7 coffee machine?
Because collectors treat the car like a saint. Sprudge notes it was the first 911 to wear the Carrera name. Its ducktail is also one of the most copied shapes in car design.
Putting that on a kitchen counter makes sense for a certain kind of buyer.
“With its uncompromising design language, the 911 Carrera RS 2.7 inspired us to reinterpret our Linea Micra as an expression of two passions and a shared commitment to quality and precision,” said La Marzocco Chief Marketing Officer Chris Salierno, per Comunicaffe.
Collector appetite for halo objects is nothing new. A Ferrari F50 headed to Las Vegas shows how far buyers will go for the right badge.
You can buy the collection now at porsche.com, select Porsche Centers and select Porsche Design Stores. The 2024 run was a collector’s item, and buyers will treat this one the same way.
The real question is how many owners will actually pull a shot of espresso, and how many will leave it on a shelf with the plaque facing out.
